Legally, what does ‘natural’ mean? Nothing. Some companies in the food industry will often claim “all natural” products, but since the FDA doesn’t define this term, many companies are injecting things like sodium or high fructose corn syrup into their foods. Additionally, cosmetics, as seen here, will often advertise having “natural” or “fresh” makeup components, but rarely do these words have any basis in facts, healthy wellbeing, or environmental impact.
Labeling an item as ‘natural’ is perhaps one of the most dangerous pitfalls for the consumer who desires to be environmentally responsible. Additionally, here are a few resources for the misleading claim: “American Shoppers mislead by greenwash”, The FDA on “What is the Meaning of Natural?” and NPR on “What is Natural Food?